In the SaaS space, understanding customer health and product loyalty is fundamental. A detailed set of metrics may look impressive, but there is a huge difference between figures that will cement a valuation and 'vanity metrics' that can be quickly shown as such. Blossom Street's Sammy Abdullah's analysis, on Zuora's metrics, highlights three key metrics commonly used for SaaS success. Firstly, Processed Transaction Volume, a cumulative figure which expresses customers' growing billing volume. While useful, this measure lacks the depth to isolate existing from new customers, potentially masking underlying churn issues. Secondly, ACV Growth in Cohorts - as a powerful metric, which can be hughly insightful when combined with the right contextual narrative. The catogorising of 'Cohorts' is selective, but can nicely summarise important changes in a business processes, and how they have impacted results. e.g. Comparing ACV Growth of customers acquired in 2020 and 2021, can reflect a different Outreach strategy employed by the business. Finally, Dollar Based Net Retention, a SaaS favourite, which expresses results of customer retention and expansion. Best-in-class companies have Dollar Based Net Retention north of 140%, meaning that for every $1 they renew, they add an additional $0.40. Incredibly powerful, and can easily be used to express the success - or holes in - a businesses renewals and expansions strategy. Speak to our team, to learn more.